Barwa Bank confirms its position among the top banks in the region Barwa Bank wins “Best Bank Branding” at the Banker Middle East Industry Awards 2011
Barwa Bank wins “Best Bank Branding” at the Banker Middle East Industry Awards 2011
Doha, 27th June 2011 – Barwa Bank have received a major award at the Banker
Middle East Industry Awards, hosted in Dubai on 22nd June.
Following Barwa Bank’s earlier success with the “Best Retail Marketing
Campaign” at the Product Awards 2010, and the “Best New Bank” at the Industry
Awards 2010, and the “Best New Retail Finance Product” at the Product Awards
2011, the bank has won the “Best Bank Branding” category for its overall
branding activities. GM, Head of Banking Group Mr. Keith Bradley accepted the
award on behalf of Barwa Bank during the ceremony.
The award was given to Barwa Bank in recognition of its innovative approach
towards building the brand name and values in Qatar . Barwa Bank focused
since its start on values of innovation and quality of service, which was reflected
in all aspects of communication including the physical design of its latest concept
branch which uses the latest technology to provide seamless services to
customers. This consistent branding effort resulted in positioning Barwa Bank as
the bank of choice for an increasing number of sophisticated clients looking for
first class banking services and products, without compromising their values,
which represents a valuable and innovative positioning among sharia'h
compliant banks in Qatar.
Mr. Keith Bradley, commented on the occasion: " we are delighted to receive the
industry's recognition for our branding activities following the very positive
interaction from our own customers since we launched. Our brand aims at
communicating with customers in a new and fresh way, which represents the
innovative approach to our customers and to Sharia'h compliant banking which
we are adopting. I am delighted to see that this was appreciated by both
customers and the industry"
The annual Banker Middle East Industry Awards are designed to recognize
banks and financial institutions that are either exceptionally groundbreaking and
innovative within the MENA region or have witnessed excellent financial
performance and/or transference of market share.
Mr. Hussein Fakhri, Head of Marketing & Communications, Barwa Bank
commented: “ Since our inception, we have been focused on making the Barwa
Bank brand different in the way we appear and communicate with our audience,
to reflect the unique proposition of Barwa Bank as the modern alternative to
Shariah compliant banking. To be recognised by the industry for this effort is
extremely fulfilling and we look forward to greater achievements in the future.”
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